The long-awaited perfume from the luxury French fashion brand Louis Vuitton arrives in September 2016. The creation process took over four years, including establishing the creative atelier Les Fontains Parfumées in Grasse with Jacques Cavallier Belletrud in the position of in-house perfumer. The license belongs to the LVMH company. Les Parfums Louis Vuitton transmit journeys of emotions and aromatic adventures.
Seven luxurious fragrances are presented in the collection: Rose des Vents, Matière Noire, Mille Feux, Apogée, Turbulences, Dans la Peau and Contre Moi.The fragrances are feminine and floral, with names that aim to highlight the emotional narrative rather than the ingredients.
'From the airiness of Rose des Vents to the intoxicating Turbulences, the ecstasy of a first night with Dans la Peau to the mindful immersion in nature with Apogée; from the self-revealing Contre Moi to an exploration of a darker side with Matière Noire and the explosion of the senses with Mille Feux… Les parfums Louis Vuitton describe a journey of the emotions.'
Apogee, a delicate floral fragrance, features Grasse jasmine as the main ingredient with lily of the valley, rose, magnolia, guaiac wood and sandalwood.
The face of the campaign is French actress Léa Seydoux. The bottles are designed by Marc Newson, made of heavy glass to look like minimalist versions of apothecary vials with metal caps featuring the LV emblem.