In September of 2014 Yves Saint Laurent launched Black Opium, the new fragrance announced as a rock'n'roll interpretation of the classic that should highlight the dark, mysterious side of the YSL brand. Master perfumers Nathalie Lorson and Marie Salamagne, in collaboration with Olivier Cresp and Honorine Blanc, developed the composition. Notes of coffee, present in large quantities, dominate the scent. Additional accords are pink pepper, orange blossom, jasmine, vanilla, patchouli and cedar.
The face of the perfume's campaign is British model Edie Campbell.