Ed Hardy Love & Luck for Men is presented in pair with the edition for women carrying the same name in 2008. They were inspired by Don Ed Hardy's tattoo work, just like the first editions introduced in February 2008.
The edition for men is inspired by night life in Tokyo and is characterized as a light, eclectic mixture of fruit and freshness. The bottle is painted with a card game motive with an inscription 'Love is a gamble', and is created in cooperation with Olivier Gillotin.
It opens with accords of citruses, which include bergamot, orange and mandarin, mixed with Cardamom. The heart introduces aromas of Absinth, sage, Cypress, violet, while the base notes are made of Musk, Cedar, Dark vetiver and Agarwood.