In August 2015 Miu Miu began the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing at Coty Inc., created as 'unique, youthful, bright colors and sophisticated.'
The composition of the fragrance is signed by perfumer Danielle Roche Andrier, known for her creations for the house of Prada (as well as Bvlgari, Marni, Bottega Veneta). As Danielle explains it, the focus is on lily of the valley flowers supported with floral notes of jasmine, rose and green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. The composition of Miu Miu fragrance opens in a fresh and floral manner, and as it develops it begins warmer and woodsier, says Danielle.
AKIGALAWOOD—a fractioned note of patchouli oil which contributes to the pepperish and woody character of the fragrance was created in Givaudan. The house highlights: 'The new material has a similar profile as patchouli, combined with vibrant spicy shades of pepper and precious oud wood.'
The flacon of the first Miu Miu fragrance is inspired by the special material characteristic of luxurious Miu Miu’s matelassé leather bags. The turquoise flacon body repeats the pattern; the neck of the bottle is white, with the brand logo, while the stopper is made of a bright red plastic disk.
The face of the advertising campaign is actress Stacy Martin, and the photographer of the advertising campaign is Steven Meisel.